Overture, now known as Yahoo because of Yahoo’s takeover, was the original inventor of using the P4P or Paid for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop. Advertising was going to hit at an all-time high because of the many businesses in the arena.
To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and customers to their site would allow them to increase traffic and sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.
Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given a chance to view your pages and your products. With even a small percentage of successful sales, with a high traffic volume, this could still be a substantial figure for your company.
Website visitors are potentially the lifeblood of your internet-based business. Getting a consistent, substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost sales and be aware of such a product or service.
Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar in that they use keyword and keyword phrase searches to determine which ads to show per search. When a person types in a keyword or phrase to search for anything, the search engines give out the page results. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.
You choose keywords that can prompt or trigger your ads to be shown on the page when a keyword is searched. For example, let’s say you run a car parts retail/wholesale site. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.
While some labour so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least on the first page of a search result, increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.
You will have to pony up some cash when using this service, though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up on the search engine pages and with some third-party sites.
Third-party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors, you increase your site’s sales, which makes your investment in your ads a wise one.
With so many competitions in internet-based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors and sales, resulting in a profit.
It takes money to make money. While some methods are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and larger scale. Many businesses have learned this the hard way, don’t be counted with them.