This is one virtue a site must possess to lead the race in the ruthless competition in the Internet-based business. With so much competition and rivalry going on, every method of marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a fantastically designed website. If people don’t know that you exist, it doesn’t matter, and you will not make it big. Worse of all, your business could just get killed.
While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so-called Viral Marketing.
While the term Viral easily depicts a virus, a word dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary, it just might kill you. Everyone has had enough of all those pop-up ads and spyware.
Viral Marketing Overview
Viral Marketing, also known otherwise as Viral Advertising, is a marketing technique used to build public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media, they will pass it on to their friends and family. They sponsor certain media, such as a cool flash game, funny video, amusing stories, etc. One may pass on to another with the company brand or logo, product description, or other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentives they can be attributed with.
Using Viral Marketing to your advantage
The foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Almost every site and company are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your sites, like Search Engine Optimization, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also a meagre cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story; many ideas are still there. Create a gossip or a buzz. Many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?
Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme, which has worked wonders for them.
Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.